An entrepreneur, investor, and technology leader, I am the founder of Astrums Consulting, Synnove Systems, Synnove Gobal Systems, and the co-founder of few IT Products. Currently serving as the Group CTO and Director of TDI APJ Pte Ltd. I lead global Business development and operations across Singapore, Malaysia, Vietnam, India and USA.
Over the past 25 years, I have built a distinguished career in ICT services, and SAP consulting, with expertise in strategy, service delivery, projects, finance, sales, marketing, and business development. My entrepreneurial journey began in 2004, founding IT consultancy organizations like Astrums (2004–2016) and Synnove Systems (2017–2021), which were successfully scaled and acquired by German and Japanese companies.
My extensive global experience spans startups and projects in the UK, USA, Singapore, Malaysia, India, and Vietnam. I specialize in implementing ERP solutions and IT strategies for various industries, including Retail, Smart Manufacturing, Consumer Products, High Tech, Oil & Gas, Pharmaceuticals, Automotive, Telecom, and Chemicals. My work consistently brings value to organizations by leveraging best-practice solutions and innovative technologies.
I oversee a Global portfolio of cutting-edge IT solutions, including SAP consulting, Internet of Things (IoT), Robotic Process Automation (RPA), AI/Cognitive Computing, and Mobile Solutions, supported by Global teams.
I firmly believe that “Nothing is impossible if you put in hard work and work smartly.” My goal is to continue driving technological innovations, enabling businesses to achieve transformative growth and operational excellence.
For more details, visit www.sreenivaskurup.com or www.linkedin.com/in/sreenivas-kurup-6879a06
The Entrepreneurial Journey and Business Development Expertise
Throughout my entrepreneurial journey, I have successfully executed three mergers and acquisitions between 2010 and 2022. A key takeaway from these experiences is that “The first party to initiate due diligence always proceeded to acquire the company.” There were no failures during the due diligence process.
I firmly believe that dedication, strong ethics, and unwavering commitment to sound business principles are the foundation of lasting success in any venture.
“Nothing is Impossible if put in hard work and work smartly”
There are three successful Mergers and Acquisitions that happens between 2010 and 2022 as part of the entrepreneur journey. The main important factor is “The first party who steps in to do Due Diligence buy the Company all the time, no failures in DD, I believe your dedication, ethics and auspicious believes extending to run the Business, always be a successful one.
ASTRUMS CONSULTING, encompasses the IT specialized areas which includes, SAP Consultancy & Support Services and IT Managed Services. Today ASTRUMS is a SAP Partner, and also registered and recognized with Ministry of Finance in Malaysia and HRDF. ASTRUMS does consultancy services for SAP NetWeaver, SAP HANA, SAP Business All-in-One and SAP Business One and sub-contracting of SAP Basis/Upgrade/Migration, Functional, Technical and NetWeaver projects and support for 1st Tier companies in Singapore & Malaysia. Astrums has its own template solution for SAP RDS certified by SAP for Trading and Service Industries.
In the year 2010 October, Astrums Consulting Merge with Hartung: consult a German-based SAP Consulting company based out of Berlin and China. They are one of the pioneers in China since 1995. Astrums become a group of companies in the global market and had many SAP rollout projects internationally. Dr.Oswin Hartung, was the CEO/Chairman of hartung:consult.
In the year 2016 January, SNP AG (The SAP Transformation Company, a public listed company in from Heidelberg shows interested to acquire ASTRUMS in the year 2016.) Astrums Singapore and Malaysia together with Hartung:consult Berlin and China. ASTRUMS Grown to 140 over headcount in 2015-2016 in both Singapore and Malaysia, had sustainable revenue. It was another successful journey to the next level of growth, Late Dr.Andreas Schenirer was the CEO/Chairman of SNP AG
Harutng:consult was founded in Singapore, Malaysia and India in the year 2012 for Global Consulting business in SEA only focus in European companies in Asia. In year 2017 onwards renamed as SYNNOVE Systems commenced localized opportunities to an independent consulting firm. Year 2019, Synnove acquired 30% shake from ABEO Vietnam, to expand the team and revenue.
In the year 2022 Journey with TDI Japan. SYNNOVE SYSTEMS Singapore, Malaysia and ABEO Vietnam acquisition by TDI Japan, renamed the company to TDI APJ Pte Ltd, and SG, MY and VN became the subsidiary companies. TDI APJ provides one-stop solutions that encompass a wide spectrum of optimal IT services, ranging from consulting to development, maintenance, and operations of systems, to meet the needs of our customers. As a part of tdi Group, Japan, our aim is to enable digital transformation for enterprises across the Asia-Pacific, Japan region. The team globally has grown to more than 2000. Sreenivas Kurup became the CTO (Chief Technology Officer) since then, and continues as Director and Shareholder of group TDI APJ Pte Ltd.
I believe recognition and awards are motivation to do more to the industries and the societies. I don’t believe that I was doing business last 10-11yrs, it was my contribution to the industries and societies where I try my best to bring opportunities. If everyone only want to work who will bring the opportunity for them to work, that is what those entrepreneurs does. This of the hardest journey I was experienced and experiencing! I would appreciate those organization recognise my hard work and I appreciate all my team who supported me for this recognition, this awards are dedicating to those who support all the while my entrepreneur journey.
Asia Pacific Entrepreneurship Awards 2013
Spirit of Enterprise (SOE)
Spirit of Enterprise (SOE)
SICCI
Pravasi Award
SME100 Award Singapore
“Footprints of Entrepreneurial Mastery”
Charity doesn’t means that you have to give a huge amount of money or effort to put for all the needy people. It is a contribution from everyone, do what you could and support for the needy. It could be provided on a regular basis or need basis. I am currently to supporting these organizations and if you find it suitable to do the needful to those needy people/organizations.
Again, giving back to society is crucial. Apart from contributing regularly to charity and religious institutions, I believe my entrepreneur journey was able to contribute and to enrich the lives and careers of over few hundreds of people, from fresh graduates to professionals. “I have groomed them for their future growth to enable them to contribute in their jobs”. That means there are various ways to give back to society!
My Exposures: Where every frame unfolds a story, and every moment paints a new perspective.
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